Google Search Is Quietly Damaging Democracy

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A series of incremental changes over the years has transformed the tool from an explorative search function to one that is ripe for deception.

(I had enough of google several years ago, but bing and the others are just as bad. Look closely at your manipulated search results and you will notice the same MSM articles repeated on page after page. Don’t be fooled by the duck either. For now I use FreeSpoke.Com, at least till that search engine goes woke too – DD)
(WIRED) GOOGLE’S AESTHETIC HAS always been rooted in a clean appearance—a homepage free of advertising and pop-up clutter, adorned only with a signature “doodle” decorating its name. Part of why many users love Google is its sleek designs and ability to return remarkably accurate results. Yet the simplicity of Google’s homepage is deceptively static. Overtime, the way that the corporation returns information has shifted ever so slightly. These incremental changes go largely unnoticed by the millions of users who rely on the search engine daily, but it has fundamentally changed the information seeking processes—and not necessarily for the better.
When Google first launched, queries returned a simple list of hyperlinked websites. Slowly, that format changed. First Google launched AdWords, allowing businesses to buy space at the top and tailoring returns to maximize product placement. By the early 2000s it was correcting spelling, providing summaries of the news under the headlines, and anticipating our queries with autocomplete. In 2007 it started Universal Search, bringing together relevant information across formats (news, images, video). And in 2012 it introduced Knowledge Graph, providing a snapshot that sits separate from the returns,..

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